How I write our blog posts

Imagine a marketing leader reading an industry report looking for insight to help guide their strategy. Finding value, they forward the report to a member of the team, tasking them to read through and leverage the report to produce a blog post for the company website. Half a day later their team member emails back with a first draft. The director reads through and sends it back with comments, asking for a revised copy. Many hours later a finished copy is finally completed and posted online.

The process at Atien is similar but smarter and takes a fraction of the time and effort.

How it’s Done

The first step is done entirely by me and involves personally reading through various third party reports and publications centred around Artificial Intelligence; Market research and technology developments. During this phase I make notes and collect facts, stats and pertinent information that I find valuable and relevant to our customers and our mission.

These notes are then passed to our internal “Atien Blog Assistant” which leverages a generative AI model customised to understand our company writing style, tone and voice, as well as our mission, vision, values and services. The Assistant then generates initial blogs 500 - 1000 words long.

In the final step these blogs are proofread and edited by me to ensure quality, consistency, relevance and optimisation for search engines. You can find links to the original sources posted at the bottom of each blog.

Competitive advantage

The question is, if the marketing team I wrote about at the beginning had access to Atien’s Blog Assistant, what else would they have done that day? Written ten blogs instead of one, started a new project or finished work early to go visit family? AI is not so much about replacing employees as it is enhancing employees: Enabling high quality work while giving people more time in the day to focus on the things that matter.

Contact us

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